Why professional photography?

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Your business is important to you.  You work hard.  You care about the details.  Don’t let amateur photography and not keeping up on your social media make your customers think otherwise.  A picture speaks a thousand words…without the pesky task of trying to get your customers to read or listen.

 

Consider the Following:

 

Enticing your customers— Your customers are on Facebook.  They are hungry.  You sell sticky buns.  Post your nutty, golden brown sticky bun on Facebook first thing in the morning with a little incentive.  Watch your Facebook customers come in and buy all of your sticky buns, some coffee while they are here and something for their office mate.  You have an event.  You’ve done all the planning, now you just need people to come.  You have no idea if you are reaching your target until the day of the event.  Create a Facebook event with an eye-catching shot of your location or guest speaker.  Watch the RVSPs roll in.    Send those people an HTML event email filled with stunning photography—get the statistics on who is opening and clicking through.  Follow up with them with an enticing offer to register and pay soon!

Generating Interest—You have to put your business out there many times before people start to think of you first.  You have to make an offer several times before most people get out their wallets.  Use great photography and social media to generate a buzz about your company.  Too busy?  I’ll do it for you.

Educating Community—Have an important message?  Want to get the word out to as many people as you can in a short period of time?  Professional photographs can tell your story in 10 seconds.

Website Photography—You spent a lot of time and money on your website.  Show off your design with gorgeous photos of your most important assets.  Put your best foot forward with professional product, location and staff shots.

Advertising—People don’t read ads unless they have a good reason.   They look for pictures.  Let’s take some photos that draw the eye straight to your ad.

Print collateral—These are your take away materials.  These are the items you paid good money for.  These are the items that sit on people’s desks and coffee tables—and if your photos are good, maybe they’ll stick your collateral on their fridge so they remember to call you next time they need that thing you do best.

Promotions—You are awesome.  But you don’t want to go around saying it all the time because that makes you a bore.  Show everyone with knock out photography of your best stuff.

B2B—Businesses want to do business with you because you make their life easy.  Get new business customers by showing them that you care enough about your business to showcase what you do with professional photography.

Investor Relations Communications—Show them where their money is going with jaw-dropping images of your business in action.

Let’s Make a Plan…

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